Intention Analysis
Intention Analysis comes from intent analysis, that is, the task of finding out someone's purpose - in our case, expressed in a text. The scenario where it's more often applied to is product mentions and their feedback. By identifying a person's intention regarding your product or service, you will be able to obtain a clearer picture of how those intentions affect the different stages of the customer journey (sales, maintainance, etc.), as well as how they reflect on your company.
Code |
Label |
Description |
Advice | Advice | The customer needs specific information. |
Cancelation | Cancelation | The customer is thinking on canceling the service. |
Complaint | Complaint | The customer is expressing disagreement or disappointment. |
Information | Information | The customer needs generic information. |
Purchase | Purchase | The customer's intent is to purchase/subscribe to a product/service. |
Recommendation | Recommendation | The customer recommends a product/service. |
Support | Support | The customer is experiencing issues and needs support. |
Code |
Label |
Description |
Advice | Asesoramiento | The customer needs specific information. |
Cancelation | Cancelación | The customer is thinking on canceling the service. |
Complaint | Queja | The customer is expressing disagreement or disappointment. |
Information | Información | The customer needs generic information. |
Purchase | Compra | The customer's intent is to purchase/subscribe to a product/service. |
Recommendation | Recomendación | The customer recommends a product/service. |
Support | Soporte | The customer is experiencing issues and needs support. |