The easiest way to analyze unstructured customer feedback
If you need to analyze the opinions expressed by your customers through thousands of messages in surveys, contact centers, and social media, our Voice of the Customer (VoC) Vertical Pack allows you to do so with the push of a button.
Its predefined models provide text analytics focused on the Voice of the Customer that provides actionable insights and maximum precision. And a specific add-in for Excel gives you the easiest access to this functionality.
MeaningCloud Voice of the Customer (VoC) Vertical Pack
Organizations of all types can no longer ignore the opinions and requests expressed by their customers through thousands of responses in surveys, contact center interactions, and social media comments. They constitute an inexhaustible source of information to discover needs, assess preferences and sentiments, or detect opportunities for improvement.
Text analytics provides a quick and affordable way to mine this large volume of data. But to do so while maintaining high quality the analytical models must be designed to extract significant insights in a Voice of the Customer context.
For those who do not have the time and resources to develop their own models for Voice of the Customer analysis, MeaningCloud offers its VoC Pack, which consists of a series of pre-prepared categorization models that meet most of the requirements for the following contexts: identification of the type of product, quality attributes, channel of interaction, aspects of service, sentiment, etc.
Semantic resources
Predefined categorization models
Powerful APIs
Deep Categorization
Excel integration
Application-specific add-in
The VoC models are executed on our Deep Categorization API, the new MeaningCloud technology to achieve high-precision granular categorization.
The VoC Pack provides a fast, simple, high-quality and affordable way to analyze unstructured customer feedback. Their models are already available in several languages and for various industries and can be used through the MeaningCloud APIs and its add-in for Excel that gives access to these specific models, APIs, and analyses.
If you work for Marketing, Customer Support, or a market research agency and you have thousands of comments to analyze each month, sign up to MeaningCloud, download our add-in for Excel, paste your verbatims in a spreadsheet, click on the corresponding MeaningCloud button, and you will see how your comments are automatically tagged with meaningful categories for Voice of the Customer analysis.
Available models
Currently the MeaningCloud VoC Pack includes the following models:
Generic VoC
It incorporates a multidimensional categorization model to analyze multi-source customer voice in a general context, not specific to any industry. It includes dimensions to analyze the interaction channel, aspects of customer service, quality attributes, polarity, etc.
VoC Banking
An analysis of the Voice of the Customer focused on the Banking industry, extending the generic VoC categorization model with dimensions of this sector such as companies, products, and operations.
VoC Insurance
An analysis of the Voice of the Customer focused on the Insurance industry, extending the generic VoC categorization model with dimensions of this industry such as companies, products, and operations.
